Company Profile

After the reorganization of the major businesses and assets of Hunan Publishing Investment Holding Group Co., Ltd, China South Publishing & Media Group Co., Ltd. (hereinafter referred to as “China South Publishing & Media Group” or “The group”)was founded on December 25, 2008. The current registered capital reaches RMB 1.796 billion. China South Publishing & Media Group was listed on Shanghai Stock Exchange on October 28, 2010(the stock code:601098) and raised fund of RMB 4.24 billion through IPO which surpassed market expectations by 30%. China South Publishing & Media Group has therefore become the first stock that has achievedholistic listing for its whole industrial chain in the publishing and media industry.

The business scope of China South Publishing & Media Group covers multiple fields including books, newspapers, periodicals, audio and video products, electronics, network, comic and animation, mobile phone media, framework media, etc. Its business integrates edition, printing and distribution, and forms a typical multi-media, full-process and large comprehensive publishing and media group, with publication, printing, distribution, the press and new media as its fivepillar business segments.

China South Publishing & Media Group mainly administrates the following subsidiaries and branches: China South Publishing & Media Hunan Publishing Center (Branch Company) China South Publishing & Media Hunan Education Publishing House (Branch Company) Hunan People’s Publishing House Co., Ltd., Hunan Literature and Art Publishing House Co., Ltd., Hunan Yuelu Publishing House Co., Ltd., Hunan Science & Technology Press Co., Ltd., Hunan Juvenile & Children’s Publishing House Co., Ltd., Hunan Fine Arts Publishing House Co., Ltd., Hunan Electronic Audio and Video Publishing House Co., Ltd., Hunan Printing Materials Co., Ltd., Hunan Tianwen Xinhua Printing Group Co., Ltd., Hunan Xinhua Bookstore Co., Ltd., Hunan Xiaoxiang Morning Herald Media Management Co., Ltd., Hunan Red Net News Network Communication Co., Ltd., Hunan New Teaching Material Co., Ltd., Hunan Jia Hui Education Book Publishing Ltd., Hunan TianwenAnimation&Comics Co., Ltd., Central South Publishing Media Group Beijing Yongsi Book Co., Ltd., Tianwen Digital Media Technology (Beijing) Co., Ltd., Shanghai Insight Media Co., Ltd., China South Booky Culture Media Co.,Ltd., Hunan Education Television Media Co., Ltd., Democracy and Construction Publishing House Co., Ltd., Hunan Publishing Investment Holding Group Financial Co., Ltd..

Taking advantage of the past years’ experience and market superiority of Hunan Publishing Investment Holding Group, China South Publishing & Media Group has become a powerful and important publishing and media group in the domestic publishing industry. During the first “Rating of Operational Publishing Units” held by Chinese government, 5 publishing houses of the group were rated as national level-1 publishing houses and won the title of “Top 100 Book Publishing Units”, with which the group ranked the second places for the number of its titled publishing houses.

The market shares of China South Publishing & Media Groupin books’segments of pop science, literature, mental and inspiring, classics, music, essay writing, economics and management, art and collection are always in the leading positions.Possessing the independent intellectual property rights, the new curriculum standard experiment textbooks for primary, middle and high schools have been published by the group in 28 provinces(cities/areas), whose market share, sales revenue and profits ranked the first among local publishing groups.

The group’s branch companies and subsidiaries also showed strong competence in their markets. The annual profits generated by Hunan Xinhua Bookstore Co., Ltd. always rank the first in all the domestic publishing groups. Amongall Xinhua Printing corporations, the overall strength of Hunan Tianwen Xinhua Printing Group Co., Ltd.is also at the top place. Hunan Red Net News Network Communication Co., Ltd. ranks the 8th place among domestic comprehensive websites and the first among the local news websites. The newspaper Xiaoxiang Morning Herald is one of the top 10 city news in China. It is also themost widely circulated and influential newspaper with highest advertising profits in Hunan Province. Another newspaper brand Happy Maturity is the top 5 post office subscription newspaper and the most widely circulated newspaper for the aged readers.

China South Publishing & Media Groupinvested RMB 320 million with Huawei Technologies Co., Ltd. and reorganized the Tianwen Digital Media Technology Co., Ltd., which currently has grown into the leading company in the digital education and cloud schoolmarket. TianwenKadokawa Animation & Comics Co.,Ltd., a joint venture founded by China South Publishing & Media Group and Japan’s KADOKAWA CORPORATION, is now the biggest producer of light novels in China. Collaborating with Tencent, the group operates Hunan Province’s most influential daily-life portal site HN.QQ.Com. Establishing Hunan Education Television Media Co., Ltd. with Hunan Education Television has made the group the first publishing and media group who possessesTV media resource. The group also made a successful acquisitionof the most potential and promising private-run company - Beijing Booky Culture Media and then founded the China South Booky Culture Media Co.,Ltd., which has created numerous bestsellers. In 2013, the group increased the capital and became the holding company of a state-level publishing house - Democracy and Construction Publishing House Co., Ltd.. In 2014, Hunan Publishing Investment Holding Group Financial Co., Ltd. was established, which hence became the first financial company in the cultural industry of China.

In 2014, China South Publishing & Media Group achieved operating income of RMB 9.038 billion, with net profit attributable to shareholders reaching RMB 1.469 billion, ranking the forefront of listed publishing companies. For its outstanding performance, the group won the 2nd China Government Award for Publishing(aka Advanced Publishing Unit Award), and has been successively selected as the top 30 national cultural corporates for many years. Besides, the group was also among the Fortune’s 2011 China Top 500 largest conglomerate.

Selected as the sample stocks of Shanghai Stock Exchange 180 indexand Shanghai Stock Exchange 180 Corporate Governance Index,China South Publishing & Media Group has gained profound endorsement from capital markets. It is the only listed corporate which wasincluded in the above two indices at the same time, and is the only selected corporate in Hunan Province. Standing out fromnearly a thousand company listed in Shanghai Stock Exchange, the group won the 2012 Board Award– the highest honor awarded by Chinesesecurities regulatory institution, becoming the only award winning corporate in Hunan Province, as well as the only award winning corporatein culture and media industry since this award was established in 2009. In 2013, the group was selected as one of the TOP 100most valued mainboard-listed Chinese companies, and was continually elected as the TOP 100Chinese listed companies with best internal control.

Looking into the future, China South Publishing & Media Group will continue to carry out six main strategies – digitalizing the spread methods and contents, strengthening market-oriented services, developing brands cluster, internationalizing our businesses,capitalizing our operation, and standardizing our administration.China South Publishing & Media Group will make effort to become an internationally famous information service and dissemination solution provider, a Chinese contents operator in all media forms and an important strategic investor in culture industry.